As well as creating effective and useable online solutions, Identity Red use their creative expertise to produce printed media too. Our creative insights are thoroughly centered around producing measurable results for your business. As the market trend continues to shifts to digital, it's increasingly important that your printed material stands out from the crowd – we at Identity Red produce targeted solutions that communicate your message in a simple uncompromised manner. Whether you need business cards or a corporate brochure, we continually strive to offer quality media in the right format.

• Identity Red can boast to have really enthusiastic, talented and creative designers working for us
• As the market trend continues to shift to digital, it's increasingly important that your printed material stands out from the crowd – we at Identity Red produce targeted solutions that communicate your message in a simple, uncluttered manner
• Competitive print and design rate
• Whether you need business cards or a corporate brochure, we continually strive to offer quality media in the right format

Your brand is about the look, feel and colour of your logo combined with a snappy tag line, right?

WRONG!!!

You’re brand is the promise that you make to your customers about the product or service you deliver, and how you deliver on it. Powerful and successful brands form an emotional bond with your customer that forms loyalty and a sense of belonging.

To Build your brand will help you identify exactly what you want your brand to communicate and to who. We will define your brands personality and ensure it speaks with a clear and consistent voice specifically targeted at a carefully chosen market.

• Strategic brand positioning through brand archetypes and thorough competitor research
• Logo and brand guideline design
• Creation of packaging, presentations, communications, and marketing that speaks with a brand-consistent look and voice.

What do we mean by new media? Well, it covers quite a few things actually, DVDs, CD Roms, e-shots and as the Internet has driven a world of new marketing opportunities it can also include web banners, web casts, pod casts. All the techy things. What's more these new media options enable a level of interaction with customers never before achievable - more focused, more content, more direct and more integrated.

• Our technical know-how can help put your business at the forefront of its field.
• Have the latest ‘new media’ up and running before your competitors
• We possess the ability to cleverly knit complex applications into intuitive designs creating a memorable and visual experience
• Competitive rates
• We understand the media, the technology and the importance of understanding the audience to get the message across

Pressing the little red button opens up the average TV viewer to a whole range of visually stimulating content. At Identity Red we pride ourselves on creating and delivering powerful interactive platforms that not only visually engage the user but strengthen brands, generate revenue and deliver commercial success.

• Identity Red has lots of experience of creating such pages
• To do this, we will bring together creative talent and technical know-how

Effective marketing is key to the success of any business. Here at Identity Red we develop successful internet marketing strategies and effective online campaigns. Thorough research, analysis and expert knowledge ensures that your online marketing campaigns deliver outstanding return on investment. We implement tailored solutions aimed at increasing visitor numbers and building online brand awareness.

• We develop successful internet marketing strategies and effective online campaigns
• We use thorough research, analysis and expert knowledge to ensure that your online marketing campaign delivers outstanding return on investment
• We don’t believe in bombarding people with information but like to help target your message. We can help market your identity

Search engine optimisation is a massive area for Internet marketing, usually if your website can not be found on the search engines your website is likely to receive little or no visitors at all. Search engine optimisation is an extremely competitive market, where nearly any webmaster will do anything to try and get that top ranking. This article discusses the big don'ts of search engine optimisation practices:

1. Don't submit to Free for All (FFA) websites
2. Keep the keyword density low
3. Don't optimise pages for a wide number of keywords
4. Duplicate website content
5. Hidden text
6. Infamous "click here" links
7. Automated link exchange networks

Don't submit to Free for All (FFA) websites

Don't submit your website to free for all networks and pages (FFA). Many websites promise to provide a top 10 ranking for your website, in which this will actually have a negative effective to your position on the search engine ranking pages (SERPs) on the big three - Google, Yahoo and MSN. These are websites which promise you thousands of links to your website, and may get you to install some code on your website to display links. This method of search engine Optimisation is inadvisable and is strongly suggested that you stay away from these websites, it may also ban your website from the search engines if you signup.

Keep the keyword density low

Most webmasters are aware that keyword density plays a big part in search engine optimisation and usually over optimise their website. Search engines like websites which contain natural flowing text and the correct keyword density, rather than indexing a webpage that consists of keywords concatenated together with commas. Google prefers a lower keyword density than it's competitors, usually between 3% and 5%, where as Yahoo prefers approximately a 7% keyword density on a webpage. Use the tools at Ranks.nl to help calculate the density of keywords on your website.

Don't optimise pages for a wide number of keywords

Don't optimise pages on your website with a wide number of keywords which are not related. Keep the pages on your website concise with a particular keyword or keyphrase. If your website is concise with a particular keyword then this will help increase your search engine ranking position within the big three. This should also be the same for outgoing links on your website, try and categories links on your website into specific categories. If your website contains varied keywords throughout, then the search engines will be confused on what to optimise your website for.

Duplicate website content

This is a big no no! You should not use duplicate content on your website, these pages will most likely not get indexed, or they will have no value within the search engines. Your website may also be flagged up as SPAM, and in some extremely cases could even be banned from the big three. A website which is banned from the search engines is worth nothing.

Hidden text

This will most certainly get your website banned from the search engines. Hidden text is an unethical method of search engine optimisation and is strongly frowned-upon by the big three. Just take your time and write good quality text for your website - you will be rewarded in the long run!

Infamous "click here" links

The internal linking structure of a website plays a big part in search engine optimisation. Keywords which are used within internal links also increase your position within the search engine ranking pages. Many webmasters use the infamous "click here" links when usually referring to something within their text, this is a poor way of optimising a website for the search engines. Instead, you should rephrase your sentence to include a link which contains keywords related to the webpage you are linking to; this is an easy and effective way for increasing search engine ranking positions.

Automated link exchange networks

Many automated link exchange networks exist on the Internet today. Many of these websites promise that they will provide thousands on incoming reciprocal links to your website through simply signing up to their service. This method of search engine optimisation is usually frowned-upon, as the links you will be receiving may have no quality value and will usually flag up your website within the search engines. I have seen many websites which signup and have got their website banned. Link exchange networks which provide natural link exchange methods, such as Swift Media UK, are an advantage to your website, as you will receive one way text links to your website over a period of time through no effort at all.

As you can see it is very easy to use inappropriate practices in search engine optimisation, it is highly recommended you follow this article when optimising your website. Good luck with optimising your website for the search engines, especially the big three - Google, Yahoo and MSN. Hopefully, I have shown a few common SEO don’ts, Feel free to contact me with questions you may have regarding these or other SEO tactics you want more information on.

Something you're dying to ask about?
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Email us: info@identityred.co.uk
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Identity Red Ltd
45 Belgrave Dr, Hul HU4 6DR

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